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The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
Unpacking Client and Agency Relationships That Deliver Results
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As AI-generated answers and generative engines reshape how brands are discovered, marketing teams are forced to rethink visibility, experimentation and partnership.
In this episode of our awards series, Mongezi Mtati and Danette Breitenbach, the Managing Editor of Bizcommunity, speak to Nomfundo Ndlangisa, Head of Marketing at Stellenbosch Business School, and Pareen Shah, Head of Analytics at Rogerwilco.
The conversation unpacks the partnership behind GEOFF, their award-winning generative engine optimisation tool. It explores trust, experimentation, data signals and what it really takes to build client–agency relationships that win both trophies and customers.
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Help us support Threads for iKasi, a foundation that ensures school kids from underprivileged communities have school uniforms and dignity packs.
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Make a donation to Threads for Ikasi, a foundation that provides school uniforms, dignity packs and other essentials to children in townships, rural areas and under-resourced communities.
To support them, go to: https://threadsforikasi.org
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