The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
Podcasting since 2020 • 110 episodes
The Lead Creative
Latest Episodes
Marketing Leaders on the Impact of AI, Culture and Creativity in Brand Building
CMOs are balancing speed, AI and increasing complexity while trying to keep brands distinctive and relevant. In this episode of Marketers’ Brief on The Lead Creative, Abey Mokgwatsane, CMO of Investec, and Jessica Wheeler, Chief Brand ...
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Season 8
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Episode 12
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1:01:16
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Marketing Is Business: Building Lasting Brands and Communities
Marketing has never had more tools. But has it ever had less patience?In this episode of The Lead Creative, host Mongezi Mtati engages with Dale Hefer, CEO of the Nedbank IMC Conference, ...
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Season 8
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Episode 11
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1:05:44
Unpacking Client and Agency Relationships That Deliver Results
As AI-generated answers and generative engines reshape how brands are discovered, marketing teams are forced to rethink visibility, experimentation and partnership.In this episode of our awards series, Mongezi Mtati and Danette Breitenba...
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Season 8
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Episode 10
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54:17
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Marketing Leadership In Complex African Markets: Lindy-Lou Alexander, CEO of WPP Open X Africa
Lindy-Lou Alexander, CEO of WPP OpenX Africa, shares how global brands like Coca-Cola stay relevant across Africa’s diverse markets. Working with The Coca-Cola Company in 54 African countries, Lindy-Lou operates at the intersection of marketing...
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Season 8
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Episode 9
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1:01:02
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How KFC Thailand Builds A Culture of Brave Advertising, Marketing and Creative Work
A conversation with Suhayl Limbada, CMO of KFC Thailand, on mirroring culture, earning creative bravery and building global work that resonates locally. From Let There Be Cake to Cannes Lions wins, this episode completes the 360 story ...
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Season 8
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Episode 8
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1:04:37
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