The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
Podcasting since 2020 • 107 episodes
The Lead Creative
Latest Episodes
Marketing Leadership In Complex African Markets: Lindy-Lou Alexander, CEO of WPP Open X Africa
Lindy-Lou Alexander, CEO of WPP OpenX Africa, shares how global brands like Coca-Cola stay relevant across Africa’s diverse markets. Working with The Coca-Cola Company in 54 African countries, Lindy-Lou operates at the intersection of marketing...
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Season 8
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Episode 9
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1:01:02
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How KFC Thailand Builds A Culture of Brave Advertising, Marketing and Creative Work
A conversation with Suhayl Limbada, CMO of KFC Thailand, on mirroring culture, earning creative bravery and building global work that resonates locally. From Let There Be Cake to Cannes Lions wins, this episode completes the 360 story ...
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Season 8
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Episode 8
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1:04:37
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Building a Loved Challenger Brand That Encourages People To Buy Less Not More
What does it take to build a challenger brand with integrity in a market dominated by global players? In this episode of The Lead Creative, Mongezi Mtati talks to the founder and CEO of Desert Salt, Samantha Skyring, about growing with...
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Season 8
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Episode 7
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53:39
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Creativity, Marketing Effectiveness and the Cost of Short-Termism: Effie Awards Trends
Marketing effectiveness is under pressure as short-term metrics continue to shape decision-making. Recorded at the Effie Awards South Africa as part of The Lead Creative Effies Series, this conversation with Gillian Rightford, Effie Aw...
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Season 8
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Episode 6
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11:43
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Building Loved Brands in an Age of Data and AI
What separates effective marketing from short-term noise? Recorded at the Effie Awards South Africa, this conversation with Thami Majola, Executive Head of Brands and Communications at Vodacom, unpacks advertising effectiveness through a brand ...
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Season 8
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Episode 5
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13:41
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