The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
Latest Episodes
The Biggest Shift in Marketing is Psychological, Not Tech or AI: Tahaab Rais
Marketing can master AI and still miss what matters to people. As advertising and brand teams adopt new tools, how much attention are they giving to the psychological changes that come with them?Tahaab Rais, Group Chief Strategy Officer ...
What People First Marketing Means for Algorithms
The people who will drive your brand’s future growth may already be influencing what gets bought today. Gugu Mthembu, CMO of Telkom, explores why brands should listen to younger audiences now and use that understanding to think about the produc...
Are We Making Advertising for Algorithms or for People?
Algorithms optimise towards the familiar. Brands, however, need to be remembered for something distinctive.In this episode of The Lead Creative’s Marketers’ Brief series, Refilwe Maluleke, Executive Head of Marketing at Discovery Health,...
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Why Influencer Marketing Works for Some Brands and Fails for Others
Influencer marketing investment is growing, but consumer trust remains uneven. What separates creator partnerships that build brands from those that generate a brief spike in attention and disappear?In this episode of The Lead Creati...
Advertising Has A Sameness Problem, Not An AI Problem
AI may be changing advertising, but is it really the industry's biggest challenge?In this episode, Mongezi Mtati sits down with Alistair King, co-founder of former King James, creative at large and Vice-Chairperson of the Philipstown Wir...
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