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The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
The Bookmarks and Why Boring Advertising is Costly
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Award-winning creativity takes courage, trust, and deep insight. In this episode of The Lead Creative with Bizcommunity, Steph van Niekerk (ECD, TBWA\Hunt Lascaris) and Carl Willoughby (CCO, TBWA\Hunt Lascaris and Chair of Creative Circle SA) unpack what makes campaigns like City Lodge’s Save Our Stay (SOS) and Savanna #TryJanuary stand out.
They discuss why brave client partnerships matter, how humour and humanity connect with audiences, and why boring work is the most expensive kind.
What you’ll learn:
- Creativity costs less than average work
- How trust drives bravery
- Insight makes humour powerful
- Global standards start with local truth
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This episode was edited by Maishe Mo Afrika
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