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The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
Converting Strangers into an Engaged Community
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Mongezi Mtati
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Season 7
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Episode 1
How do you move from followers to a real community? In this episode, Selebogo Molefe shares how he built The Hookup Dinner, The People’s Fund, and more by focusing on trust, shared values, and consistency. We discuss building belonging, why some brands resonate while others don’t, and how to rebuild after failure.
Highlights include:
- What brands get wrong about community
- Why consistency builds credibility
- Real stories behind Skinny Sbu Socks and BATHU
Listen now for a grounded look at how to build something people believe in.
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Audio editing and production by: Maishe Rakgoale
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